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Outkast

Andre Benjamin Launches Benjamin Bixby Line at Bloomigdale's San Francisco

If you were thinking right about now that seemingly every celebrity—and his mother—has caught Project Runway fever, you’d be right. The story usually goes: Celebrity has zero design background. Celebrity is approached by investors to slap his name on a clothing label executed by a team of designers. And said celebrity is dubbed over night a celebrity/designer.

Andre 3000 On His Benjamin Bixby Line, Steely Dan and Increasing Your Style Quotient



If you were thinking right about now that seemingly every celebrity—and his mother—has caught Project Runway fever, you’d be right. The story usually goes: Celebrity has zero design background. Celebrity is approached by investors to slap his name on a clothing label executed by a team of designers. And said celebrity is dubbed over night a celebrity/designer.

Andre Benjamin is all too familiar with that scenario. Years ago, the entertainer— more widely known as one half of the hip-hop duo OutKast—signed a licensing deal with investors to launch an OutKast clothing line, which made a chunk of change, but admittedly had little to do with Benjamin’s vision. “I learned quickly that unless you’re putting the money up for it, your sign-off doesn’t mean anything because they send you things a day after it’s too late to change anything,” Benjamin recalls. “I knew from that point on, I wanted to make clothes that I could really stand behind and understand.”

A style icon in his own right, Benjamin has since recently launched his namesake menswear line, Benjamin Bixby, a moniker referencing Benjamin’s fashion design alter ego, and a deliberate departure from his identity as a musician. The line is completely self-funded, and the rugged-meets-clean cut pieces, sketched by Benjamin himself, have clear references to 1930s collegiate prep. I sat down with Benjamin last night, just before 7x7’s private party hosted in his honor at Bloomingdale’s, where he put on his designer hat and let us in on some of his fashion insight.

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