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Is San Francisco Style Ready for a Serious Shot of Preppy?

With the arrival of the second standalone store from Brooks Brothers’ spinoff Black Fleece in San Francisco’s Pacific Heights neighborhood last week, it’s difficult not to wonder whether the City is on the verge of a preppy-is-chic-again style revolution.

Designed in collaboration with Thom Browne, known in the fashion world for reviving the beleaguered men’s suit and making it edgy again, the label revels in a kind of old school blue blood (think Christian Bale in American Psycho) aesthetic coupled with just the slightest twinge of irony.

Inside Lilith: New Pacific Heights Outpost for Feminine French Fashion

Earlier this month, the sole West Coast outpost from Paris-based Lilith relocated from its former location on Berkeley’s Fourth Street to Pacific Heights. We recently caught up with the shop’s longtime manager Sharon Haag to learn more about the new destination for feminine, French fashion and what’s in store for spring.

How would you describe the Lilith aesthetic?

Sophisticated whimsy.

Why should San Francisco women flock to Lilith?

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