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PACT

Local Eco-Brand, PACT Has Your Butt and Now Your Back Covered, Too

 Wouldn't it be nice if, by lounging around your apartment all day in a t-shirt and undies, you could make a difference in the world? Well now you can -- with PACT.

Last week, the do-good, Berkeley-based, hip-hugging underwear brand, PACT, launched a line of basic tops to match their everyday-sexy underwear. Like the undies, these tops are hyper sustainable, too -- PACT’s shirts are manufactured under the strictest social and environmental standards, and a portion of each purchase is donated to a PACT Cause.

This Week's Best Fashion Events: Refinery29 Shop Crawl, The Capsule Design Festival, Benny Gold Grand Opening

Anyone who’s ever yearned for yet more San Francisco fashion happenings, your prayers have been answered. Along with tomorrow night’s annual Discarded to Divine event, the days ahead promise a slew of other opportunities just waiting to sweet talk your sartorial side. Read on for chances to shop, take in the latest from local designer, view new collections from local labels, celebrate shop openings and score some deals while you’re at it.

Read on for the 10 local fashion events you won’t want to miss:


Green Style: Bay Area Shops Celebrate Earth Day

Earth Day officially takes place on Thursday, but the planet-hugging has already begun. Below, six Bay Area destinations for fashion and beauty that are getting into the eco-spirit this week:

Convert: A special Saturday celebration from 2 to 6 p.m. at this eco-minded Berkeley store embraces Earth Day spirit with giveaways from organic denim label Nudie Jeans, organic snacks and wine tastings featuring organic varietals. A portion of the proceeds from the afternoon event’s sales will go toward the Regional Parks Foundation’s projects preserving and improving East Bay trails and shoreline.

Sustainable Underwear: Taking Sustainability to New Lows

Strangers are emailing Jeff Denby and Jason Kibbey nearly naked photos of themselves. It’s an unexpected bonus from the August launch of their underwear company, PACT. “I’m admittedly an underwear nerd and I told anybody that would listen that I wanted to start a garment company,” says Denby, who met Kibbey in the MBA program at the Haas School of Business at UC Berkeley in 2006. The two, who share a passion for environmental advocacy, paired up to design a sustainable, stylish undergarment. When wunderkind SF designer Yves Behar saw their prototype in a product-development class, the idea expeditiously moved from class project to business plan.

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