H&M visual merchandiser, Mark Jssn, was analyzing the (super sold out) Marni for H&M window displays when we stopped him on Powell St. Mark moved up to SF five years ago, from San Jose, and says he loves the city for, "the diversity of people and because SF is so laid back." And we love Mark's look for the nicely mixed (loose/tight) proportions and (high/low) brands.
The New York Times called San Francisco "the land that style forgot" in an article a few weeks ago. The piece, which pointed to our propensity to mix and match high and low, inspired us to do a roundup of our favorite vintage stores as this week's guide. We called up our go-to spots to see what they've got going for fall fashion.
Name: Jenelle Lee Oldham
Occupation: Hairstylist at Oxenrose Salon
Spotted: Infatuation at Vessel, 11:01 p.m.
Wearing: Forever 21 dress, vintage belt and heels, handmade earrings by Nico Lopez
How would you define your style? "Totally fun and carefree. I love dressing up and wearing things that pop. Mixing trendy, vintage, and a pair of killer heels!"
Name: Rachel Rondell
Occupation: Fashion Design student at Academy of Art University, whose major is Womens’ Ready to Wear
Spotted: Outside of Etiquette Lounge, 11:53 p.m.
Wearing: 5th & Row jacket (her own design/label), dress from Thrift Town (“a closet staple,” she says), and Dolce Vita heels
How would you describe your style? “Dark with a little bit of sunshine.”