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paul smith

Video: Inside Paul Smith's New Union Square Store

From the moment you approach Paul Smith's just-opened store on Grant and Geary, the window display beckons you to come in and explore the Londoner's wonderfully quirky world. Inside, it’s all about the details. Vintage typewriters sit beside shoes, framed ski goggles and branches adorn the walls, rare books line bookshelves and tables and the blazers are lined with flowers. We were lucky enough to get a tour of his new Union Square boutique from the man himself, and here’s what he had to say about San Francisco, spring fashion and the importance of individuality:

First things first, where did you have dinner last night?

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