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phi collection

Phi-nally: Phi Arrives in San Francisco

In today’s zero-to-fame-in-a-heartbeat media landscape, it is a rare time indeed in any fashion label’s life when it is simultaneously well-known enough to be drooled over by the elite fashion press and coveted by celebrity-slash-socialites bound for red carpet events, but yet still not quite an easily-recognized name among mainstream consumers (outside of those pouring over fashion glossies and blogs, of course).

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