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phil libin

Evernote Aims to Build the "Global Platform for Memory"

Evernote Aims to Build the "Global Platform for Memory"

“When we launched in the summer of ’08, our goal was to make a second brain for people -- to help them remember stuff better,” says Evernote CEO Phil Libin. “Everyone could use a second brain.”

Three-and-a-half years later, some 22 million users have discovered Evernote, without any marketing or advertising by the company. It’s all been by word of mouth.

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