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Popsugar Retail Therapy

Playing Dress-Up: The Top Four Local Style Games

Despite a few notables from San Francisco’s past (we salute you, Alexander Wang), the reality is that the hottest names in fashion hail from the other coast. But dispense with reality for the virtual, and the Bay Area is fast becoming a capital for the cutting edge, thanks to a number of local companies reaching millions worldwide through fashion games played primarily on Facebook.

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