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premium denim

Where the Skinny Jean Was Born (And How to Meet Her Maker)

Ah, the skinny jean: beloved by many, feared by some, debated by stylists and threatened briefly by the high-rise, wide-leg blip on the fashion radar. We dare say the once-trendy denim silhouette has graduated into a staple shape in our wardrobes over the last half-decade.

Sure, no one company can exclusively lay claim to originating the skinny, but J Brand does take credit for its return. Since launching at L.A.’s Ron Herman boutique in 2005, the premium denim company has won fans for its straight and narrow leg styles and starkly plain pockets on dark jeans at a time when embellished versions seemed to be at an all-time high.

Gap's Patrick Robinson Dishes on New Premium Denim Under $70

When we caught up with Head of Design for Gap Patrick Robinson during his whirlwind visit to San Francisco last week, the Giorgio Armani and Paco Rabanne alum tapped to revive his current company’s style cred from the only-for-prepsters pigeon hole it had arguably been living in for well over a decade was juggling journalists on the bustling floor of the Gap at Market and Powell in between efforts to shop Gap’s latest offerings for fall.

“I only wear Gap, since the day I started,” says Robinson, who tells us he shops at Gap stores when he travels to different cities.

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