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preppy fashion

Is San Francisco Style Ready for a Serious Shot of Preppy?

With the arrival of the second standalone store from Brooks Brothers’ spinoff Black Fleece in San Francisco’s Pacific Heights neighborhood last week, it’s difficult not to wonder whether the City is on the verge of a preppy-is-chic-again style revolution.

Designed in collaboration with Thom Browne, known in the fashion world for reviving the beleaguered men’s suit and making it edgy again, the label revels in a kind of old school blue blood (think Christian Bale in American Psycho) aesthetic coupled with just the slightest twinge of irony.

Fashion Mashup: Mission Meets Marina

With our Neighborhoods issue approaching faster than we'd like to admit, it seems like all talk around the office has been centered around SF districts this week. Though the borders between 'hoods can be fuzzy, they certainly each have a distinct style about them. We decided to have a little fun and mash up two seemingly opposite neighborhoods into one look that we could see just as easily on a girl shopping the stroller-lined Chestnut Street as one having a beer at Zeitgeist.

Which two neighborhoods should we combine next?

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