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Proctor & Gamble

Women's Use of Social Media: "More Thoughtful and Intentional"

Since it's a cliche that men and women are as different as, say, Venus and Mars, it should come as no surprise that the genders use social media differently, including when shopping online.

And with that emotionally-loaded holiday, Valentine's Day, looming on the horizon, those differences may well have unintended consequences in the offline world as well.

A new study by Empathica, a retail consultancy, found that women are looking more for good deals online, whereas men are more likely to just be seeking information.

“Women are more intentional and thoughtful shoppers,” Empathica executive Gary Edwards told Chief Marketer.

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