san francisco boutique
A brand new reason to come out of the woods and go shopping in Cow Hollow comes in the form of Conifer, a cozy little shop just up the hill on Webster Street from Union in the space previously home to Great Overland Books.
The first retail venture from former longtime Built By Wendy employee Amy Mautz, who returned to San Francisco in 2008 to open the indie label’s now-shuttered Mission boutique after several years in the Big Apple, the shop focuses on the smaller New York labels she fell in love with while living on the East Coast.
“I’ve always wanted to have my own store, and I knew that was going to happen one day,” says Mautz.
Earlier this month, the sole West Coast outpost from Paris-based Lilith relocated from its former location on Berkeley’s Fourth Street to Pacific Heights. We recently caught up with the shop’s longtime manager Sharon Haag to learn more about the new destination for feminine, French fashion and what’s in store for spring.
How would you describe the Lilith aesthetic?
Why should San Francisco women flock to Lilith?
Hey pretty young things, you've been workin' day and night. This weekend, don't stop 'til you get enough....
You may have spotted the handmade adornments from San Francisco designer Adrienne Wiley’s vintage-inspired Frolick line and local designer Liza Anongchanya’s clean, classic Ofina Jewelry at Bay Area shopping events or on celebrities such as Mariah Carey (Frolick) and Mischa Barton (Ofina). Now you can peruse complete collections from both under one roof at their new Inner Richmond boutique Covet, whose lofted second level does double duty as a workspace for the designers and friends.