Skip to Navigation Skip to Content

san francisco fashion

Making the Man: The Trends of Men's Fashion of San Francisco

Lindsay Brown of San Francisco

There’s something happening to the way San Francisco men dress—whether they’re ordering an Old Pal at Comstock Saloon, standing in line at Tartine Bakery, or stalking the halls of FiDi. Layers of tailored shirts, cashmere, and waxy canvas jackets rule, as do gold-rimmed watches, slim pants that pop with color, and rich brown leather boots with thick rubber soles that recall the turn of 20th-century America. It’s a modern interpretation of something entirely nostalgic—a look that’s equal parts dandy, lumberjack, grown-up hipster, and haberdasher. Which is exactly how 7x7’s art director, Nicholas Brawley, walks into the office every day. Inspired by his style, we roped our shy colleague and two other local guys into modeling three ways to wear the look. We give you the SF man’s style manual for work, weekend, and wherever the night might take you.

2 Style Showdowns Have Local Bloggers, Stylists & Designers Vying for Fashion Dominance

The pursuit of style gets competitive in the coming days with the arrival of two spring style showdowns pitting local bloggers, stylists, designers and models against one another to vie for fashion dominance.

Shopping for a Good Cause: Fresh & Local

There’s no shortage of fashion events to check out this week, but one that’s at the top of our list is Fresh & Local, a shopping event tomorrow night that brings a handful of up-and-coming San Francisco designers together for a good cause with the added perk of free Champagne.

Beyond Just Old and Secondhand: Vintage Fashion Expo

It would be easy to argue that most of what’s called vintage these days is, in reality, just kinda old or secondhand and either ironically fashionable because of its out-datedness or, in most cases, disappointingly ordinary. But vintage connoisseurs know that treasures from fashion’s past can be found in pristine (or close to it) condition – if you know where to look. This weekend’s Vintage Fashion Expo is one such place.

Get Together: Mission United on Saturday

If you heart the Mission, then this weekend’s Mission United shindig at Public Works is one to add to your calendar. Not only does it offer fashion, music and a chance to dance around wearing a freaky mask (don’t fight it), but proceeds from the event benefit worthy neighborhood charitable programs at San Francisco General Hospital and its Dr. Rick Psychiatric Department Volunteer & Rehab Services, Root Division and SFSmiles.

Pretty in Paper: Isabelle de Borchgrave’s Elaborate Paper Fashions Arrive in SF

Fashion and art collide in Pulp Fashion: The Art of Isabelle de Borchgrave, opening this weekend at the Legion of Honor and on view through June 5. The first major U.S. exhibition of the Belgian artist’s stunning paper gowns, historic costumes and couture looks inspired by the work of fashion icons such as Coco Chanel and Christian Dior features over 60 tromp l’oeil creations constructed entirely of paper crumpled, pleated, braided, painted and otherwise manipulated to mimic textiles and wearable accessory objects.

Game for the Fashion-Meets-Tech-Obsessed: Fashionista FaceOff

Warning to anyone with a style obsession and a Facebook account: there’s a new way to totally lose track of the next 45 minutes (or more) of your life. What’s more, it allows you to vie for international fashion domination (mwha-hah-ha) without spending a thing (at least at first). It’s Fashionista FaceOff, a new social game featuring local fashion celebs such as fashion show producer Charleston Pierce and stylist Keylee Sanders as judges.

Fashion Week(s): a Look Back and a Look Ahead

The first in what will be nearly 10 days of local fashion events from two different efforts to revive fashion week in San Francisco took place over the weekend, when local style fans descended upon the Vitaminwater Social Club for Fashion Week – The Reinvention. This week, a fashion-related event takes place every night as Chic Fashion Week gets underway. Below, we lay out what’s ahead.

Tie Dye Fashion Through the Ages Coming to de Young

Tie dye is getting its due as high art, thanks to an exhibit opening this week at the de Young. But instead of hippies and Haight Street, the inspiration for the show featuring over 50 textile artifacts from around the world comes from fashion’s current obsession with the fabric dyeing method, which has popped up on runways over the last year in collections from labels such as Gucci, Calvin Klein and Proenza Schouler.

How Far Will Christopher Collins go on Project Runway?

In the run-up to the premiere of Project Runway Season 8 next week, many San Francisco fashion fans are wondering just how far local designer Christopher Collins will go on the reality show.

By the looks of things, pretty far. Friend and business partner Erica Tanamachi, the creative director for the Christopher Collins label, says she hasn’t heard a peep from Collins since he departed for New York on June 12.

Daily Newsletters

Essential SF knowledge in your inbox