Skip to Navigation Skip to Content

san francisco fashion

Sidewalk Chic: Subtly Seventies at the Wharf

Name: Aimee Fountain

Age: 28

Occupation: Adjunct Professor of English

Spotted: 7x7 Best Of party at Ghirardelli Square, 8:23 p.m.

Wearing: Tracy M. top, Twenty8Twelve Jeans, vintage knit bolero, Zigi flats

Currently reading, watching, listening to: "Reading The Rachel Papers by Martin Amis (it's making me super neurotic), watching Arrested Development all the way through for the second time and listening to Grizzly Bear, Passion Pit, Italo Disco and a lot of '60s Top 40 hits."

On the Runway: Art Institute’s Fashion Metamorphosis Show

That fashion wouldn’t be fashion without change (both the temporal kind and lots and lots of the coin variety) would be reason enough for the Art Institute of California to develop its summer fashion show taking place this Saturday night around the idea of metamorphosis. But consider that the fashion industry itself is in a state of flux this year quite unlike we’ve seen before (Lacroix bankrupt! Jimmy Choo for H&M!

The SF Summer Scarf Marks Distilled's Move into Women's Wear

When we were lucky enough to get our hot little hands on the brand new San Francisco Summer Scarf from local label Distilled last week, smug triumph ensued almost as soon as we wrapped up in the lightweight, casually-crinkled cotton number.

That’s because this scarf is much more than a simple neck-wrapper for the City’s chilly summer months. The first unisex (officially speaking) piece from designers Matty Merrill and Sep Kamvar, the scarf is a welcome harbinger of more female-friendly fashion to come.

“We constantly get asked when we’re going to come out with ladies’,” says Merrill.

Link Love: Becks in Skivvies (Again), Free Music Downloads, Etsy vs. Feminism

In which we slog through oodles of blogs so you don’t have to....

David Beckham causes slack-jawed stares around the world (again) with his latest underwear ad campaign for Armani. This reminds us of a car accident we almost had when a previous Becks ad appeared over Union Square this time last summer.

To go along with the 80’s moment we’ve been feeling lately, the freestyle mix from Agent Lover is helping us rock out with our 1987 out.

Tonight: Models Strip Down at Thread | Bare

A sudden spate of disrobing at the corner of 16th and Capp Streets isn’t something we’d normally want to see on a Friday night, but leave it to The Lab to convince us otherwise.

Part of an annual fundraising event supporting the the interdisciplinary arts space that also includes a trunk show on Saturday, Thread | Bare will put clothes and accessories by local independent designers on models tonight for the express purpose of removing them in front of a live audience. Simply put: go here, and you will see models wearing next to nothing.

Link Love: Bow Heads, the Hated Scrunchie, Posen's Facebook Fashion

What we're reading right now...

During a perusal of the Diane von Furstenberg cruise 2010 collection on View on Fashion, we asked ourselves, what do we think of this big bow trend? You might not catch one on our heads anytime soon, but DVF is hardly the only one embracing these over-the-top accessories. For a local example, check out the recent profile of Liina Gruener on 7x7.

What’s the Deal: Harputs Market, Ladita Closing Sale, Loomstate T-Shirt Recycling

Because paying full retail price is oh-so-passé...

Ladita: We’re sad to report that this Bernal Heights eco-boutique is closing its doors in less than two weeks. Until then, the shop is having a close-out sale that promises eco-friendly apparel, accessories and gifts for women and babies for up to 70 percent off.

Elizabeth Charles: A summer sale is on at this Pacific Heights destination for Australian designers, as well as in the boutique’s online store. Women’s apparel from designers such as Ginger and Smart and Megan Park are going for hundreds off regular prices.

Vogue's Sally Singer: SF Style and Her Favorite Local Shops

San Francisco fashion fans are in for a rare treat tomorrow night, when Vogue Features Director Sally Singer shares her thoughts on the relevance of fashion and fashion magazines in the midst of an out-of-wack economy during Commonwealth Club INFORUM event Why Fashion Still Matters.

Link Love: Assless Tights Shocker, Clothing Swaps and Louis Vuitton on Twitter

Sparkly little bits of recent news from the fashion blogosphere....

American Apparel shocks us with a new, assless take on pantyhose. Let’s just say they’re really, uh, cheeky....

Kate Moss is back and better than ever with her new summer collection for Topshop.

What's the Deal: Bryan Lee, Acrimony, Beklina and Discount Codes Galore

Long weekend, we love you. Something we love almost as much? Great deals:

Old Navy: Miss Bargainista informs us that flip-flops in solid hues will be flying out of Old Navy tomorrow for $1.

Daily Newsletters

Essential SF knowledge in your inbox

Subscribe to 7x7
Renew
Give a Gift
FAQ's