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Okay Guys, Who’s Ready to Man Up?

There’s no question that connoisseurship is alive and well in the City by the Bay. But this weekend, the ethos usually reserved for locavore food fans, handcrafted cocktailians and urban cyclists extends its reach into the menswear realm for what is, arguably, the first San Francisco event devoted to dapper style.

Dubbed Man Up, the three-day pop-up menswear shop organized by the Durable Goods Concern brings gear for guys sourced from an independent, mostly local cadre of retailers and designers to a temporary central Market Street home.

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