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It's All In The Details at Eel & Ermine

It began in a local artisanal cake shop.

That's where Eel & Ermine founders Evelyne Aikman and Elinor JD Diamond discovered that their sweet tooth extended past buttercream frosting and into the world of handmade fashion.

Bothered by how difficult it was to find a uniquely perfect dress for an occasion without forgoing rent, they decided to take a stand and do something about it. This is where the story gets good.

The lovely ladies decided to create a line of timeless, affordable designs using vintage prints and airy cottons, often resulting in a fabulous modern Betty-Draper-on-holiday feel, from the full skirts (Von Trapp) and dramatic angled bustiers (Scarlett O' Hara) down to the high-waist Resort Short and AntiTrack Suit.

Marlowe: Seasonless Essentials Made for SF

With all the fast fashion buzzing around Union Square and beyond, it's refreshing to see its complete opposite sprout up in the heart of it all.

Meet Marlowe.

Quietly launched two months ago, the luxury Italian cashmere brand hopes to reinvent your wardrobe with timeless, seasonless investment pieces crafted exclusively in Italy.

When you set foot into the sleek shop (think Italian stone floors, pulverized marble walls and custom oak furniture), prepare yourself for a mindblowing mix-and-match adventure. Everything, and we mean everything, complements each other in a fresh way.

Peruse A Mission Boutique From Comfort of Your Cubicle

Have you ever dreamed of finding unique treasures ranging from seemingly sweet heart pendants to a double-headed chick, all in one glorious place?

Well then look no further than BellJar's newly launched e-commerce site, perfect for those moments when you're stuck in front of your computer instead of taking a Four Barrel-fueled stroll around the Mission. Just in time for their two-year anniversary, the darling boutique's site features clothing, jewelry, art, trinkets for home and more in addition to a brand-new blog for their musings.

NYC Designer Lia Kes Opens First Boutique in Cow Hollow

It's a rare (and beautiful) thing when a blossoming fashion designer opts to move from NYC to San Francisco, but such is the case with Lia Kes. The Israeli designer who spent the last nine years in Manhattan evolving her brand from a t-shirt line to a signature collection adored by the likes of Kate Hudson and Chelsea Clinton, just opened her first retail boutique on Saturday in Cow Hollow. Kes told SF Indie Fashion that she's inspired by the sophisticated casualness of San Francisco which is apparent in the flattering drapery that you'll find in her Fillmore St. shop, often balanced with masculine staples that give it an effortless edge.

Philanthropist Hits the Web in Time For The Holidays

Making the time to shop at local boutiques (especially those across town) can often be like giving to charity: we'd love to do it more often than it actually happens. That's why we were beyond thrilled to find out that you can now shop Presidio Heights-based Philanthropist online. We've admired them for quite some time now, as they donate 100% of the profits they make from selling designer wares to Bay Area charities which is, well, basically unheard of. And just when you thought it couldn't possibly get any better, they offer same day delivery within San Francisco, meaning you can wait until the last minute to find a hoiday party frock.

Let the guilt-free shopping spree begin!

Harputs Union Launches in Union Square

Though the doors of Harputs Union have been open since the beginning of October, the work-in-progress is finally complete and they're christening their new and improved digs with cocktails and morsels this Thursday night. Featuring the latest collections by the likes of Y-3 by Yohji Yamamoto, Pleasure Principle, Tellason and Martha Davis in addition to their own label, Harputs Own, there's no shortage of avant garde finds to satiate the eternally hip crowd that flocks to Harputs' minimalist designs.

Harputs Union, 140 Geary Street, 11/19 from 7-10 p.m., RSVP to

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