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Shauns Shades Look Good, Feel Good, and Do Good

Sunglasses designed in California and made in Italy. Nice. And for a second dose of niceness, for every pair purchased, Shauns Shades gives a pair of glasses to someone suffering from visual challenges. Shauns Shades' mission is simple: to support, empower, and help solve the problem of visual impairment and eliminate blindness, one cool frame at a time.

Alexa Chung Celebrates Her Second Madewell Collection With a Visit to San Francisco

It seems like a long time since Alexa Chung debuted her first collection with Madewell last year. Too long. A sequel has been in the works and this time Alexa is making a cameo at San Francisco's nearly-mint Madewell store this Thursday to celebrate.

Narrowing Down Missoni For Target to Seven SF-Inspired Selections

I have a motto: When the world zags — zig. But when the world brings Missoni to the masses, I say zig zags for all. Not since Matthew Williamson's collection for H&M have I been so excited for a high/low collaboration. Tomorrow, Missoni for Target brings their definitive luxury zig zags and graphic prints to Target stores worldwide and online. As exciting as it is, the 400-piece collection is overwhelming. Spanning womenswear, menswear, girls, baby, and home, I have curated a San Francisco-centric selection of seven picks from the look book.

Saks and 7x7 Have a Mannequin Moment

In case you haven't felt the buzz, fashion's party night of the year, Fashion's Night Out, is upon us. This Thursday, celebrate fashion with like-minded lovelies nationwide, in San Francisco. Here is a rundown of the city's events, and you can find 7x7 representing at Saks Fifth Avenue, in collaboration with Stylelist. Join me and a select group of Bay Area bloggers for drinks, tunes, and makeovers, but the real attraction will be a mannequin installation by the bloggers.

Basil Racuk: Emeryville's Solution To The Man Purse

At a time when over-the-top fashion seems silly, and luxury feels so right, investment pieces are the way to go. And while the new Target in Emeryville will soon be housing luxury-meets-mainstream Missoni for Target, in the same neighborhood a true luxury brand is in the making: Basil Racuk.

Do Call It a Comeback: Chaiken and Capone

The test of true fashion talent is time. San Francisco-based Julie Chaiken never felt the need to broadcast her eponymous Chaiken line in big, bold lights. Instead, she's had steady double decade success. Known for the perfect fit pant, Chaiken left fashion's sonar for a little while there. But the fashion world always loves a comeback.

Karl Lagerfeld, Macy's — Need We Say More?

Karl's got his finger on the Impulse. It's been several years since his collection for H&M (remember?) and it's time again Karl Lagerfeld shares his chic signature style with the masses. Come August 31, at Macy's, “Karl Lagerfeld for Impulse Only at Macy's” will unveil.

Crossroads Pops Up Downtown

Shotwell is out, well, moved, Crossroads is in. Though I was a fan of Shotwell being downtown accessible, I'll take recycled fashion in exchange. Berkeley-based Crossroads nabbed the Grant Avenue space for a summer pop-up shop.

It should come as no surprise seeing as how Crossroads already had their Buying Outpost at Shotwell every Thursday. The summer shop will operate their typical buy-sell-trade business, but for downtown types in a rush, dropping off your items and returning later to collect will certainly come in handy. Designer items are especially welcome.

Madewell Celebrates Its SF Opening With Some Hometown Heroes

A little over a month ago, we announced Madewell was opening shop in San Francisco. If you know crafty Madewell, you should expect that this will be no ordinary store — or opening party. To celebrate its San Francisco debut, Madewell and 7x7 teamed up to curate a local line-up to be showcased at the party this Thursday. We combed the city's best stores for some cool goods that complement the brand's youthful flair.

Stop, Shop, Sip, and Sniff Joshu+Vela at The Common

After teaming up with Tartine back in February, SF-born accessory brand Joshu+Vela is proving to be a team player. This time, a fashion twofer. Throughout the summer, craftsman meets craftsman at Common SF where a Joshu+Vela shop-in-shop will house the full range of backpacks and totes in all the colors.

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