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Valencia Street's F.S.C. Barber and Freemans Sporting Club Corners Male Grooming

San Franciso's beards and hippies have a new hang out. But dandies and professionals have a warm seat on the custom-made '20s-style train station bench, too. F.S.C. Barber still smells of woodchips, and it's open for business. Replete with vintage and reburbished furniture, an apothecary station, a 100-year-old mahogany pillared floor, a retail shop, and shoe shining station, Valencia Street's new barber lounge melds tradition with modernity.

Aprizi Gives Big Love to the Little Guys

Fashion is fast, and we, savvy shoppers, are always on the prowl for the next big thing. Sure, H&M is a staple and we love mega fashion houses like Prada, but isn't it great when you find a unique item from an amazing, emerging designer? 

Aprizi, a NYC-based startup, is taking a new approach to online shopping by filtering out the big brands and only featuring high-quality independent designs. Think Design*Sponge meets ShopStyle

We Heart Kate Ellen Metals

Local jewelry designer Kate Ellen is offering an exclusive discount to 7x7 readers for her new collection. Check out the goods at her Etsy Pop Up store (she's currently hard at work revising her own website). Type in welove7x7 at time of purchase and you'll receive 25% off your order! Christmas came early this year!

Photo by Philipp Striebe

What's The Deal: SenSpa Facials, Sample Sales, and a Gilt City Warehouse Sweepstakes

Deals worth braving the frosty air for.

SenSpa:  This weekend, treat your winter skin to the spa's complimentary mini facelifts and save $70 on their NuFace facials.  While you're there, use your $25 "Senbucks" on their retail store, where all products are 10% off.

Philippa Roberts:  Don't miss scoring 25-50% off feminine stone and gold jewelry at this Holiday Sample Sale next Thursday and Sunday, 12/9 and 12/11.  RSVP here.

SF Style Blogger Aimee Song Loves Leopard Prints in the Winter

While most stray to gray sweaters during the cold months, Aimee Song prefers to turn the notch way up in leopard prints and slashed jeans. The San Francisco style blogger behind Song of Style has a penchant for adding a hardcore twist to her look and we love how she made it appropriate for  Wintertime dressing.

Beyond Black Friday: Local Deals App

If the thought of Black Friday shopping scares the bejesus out of you, there's good news. Signpost, the local community-powered deal site, just announced the launch of its free iPhone app. An extension of its member-driven site (which launched earlier this year), this new app will clue you in while you're out—whether it’s a steep clothing discount from your favorite boutique or a dinner special from a trendy local restaurant that would make for the perfect post-shopping date.

La Boutique Brings Together Jennifer Siebel Newsom and Margaret Cho For a Good Cause

We always hit up La Boutique when we're in the mood for a unique fashion confection, but tomorrow gives us an even better reason to stop by. First Lady of San Francisco, Jennifer Siebel Newsom and funny girl Margaret Cho will be there to celebrate Jennifer's documentary, Miss Representation, and it's not just any party.

SF's Stylish Blogger Liz Cherkasova Shares Her Freshest Fall Look

Meet Liz Cherkosova, the cutie behind popular SF street style blog dubbed, Late Afternoon. We've been chronicling her amazing 'fits for a while now and with Fall in full swing, we asked Liz to share her freshest cold weather look.

SF Weighs In On Fall's Shearling Hype

Designers like Burberry and Phillip Lim showed off copious amounts of shearling for Fall and like a self-proclaimed fashion fiend, I was to ready to commit myself — and my wallet — to a magnificent shearling collared jacket by Helmut Lang, seen above. However, right before the salesperson swiped my card, the BFF stepped in and asked me, "Do you really want to get that jacket? It never gets that cold here". Hmm . . . she brought up a good point. So now I pose the question, do SF and shearling really go together?

Feisty Elle Gives Up Her 5 Fall Picks

We couldn't agree more with Leslie Yang's Fall shopping motto, "stay warm and buy local". Yang, owner of the eco-friendly SF-based jewelry line Feisty Elle, creates an artsy array of super lightweight jewels comprised of bamboo and virgin merino wool. Such a creative genius requires an awesome Fall wardrobe, so we asked Yang for the scoop on her five Fall must-haves. Ready to shop?

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