Calling itself “the first on-demand rideshare community,” Sidecar emerged from four months of beta testing last week, having already facilitated 10,000 rides in and around San Francisco.
It's a free smartphone app (available in both iOS and Android) that connects you with nearby drivers when you need a ride. You can choose to make a donation to the driver for that ride if you wish; it’s voluntary.
“During testing, people told us that they love the convenience and the friendliness of Sidecar,” says CEO Sunil Paul. “The reception has been astounding.”
When you think about it, the experience of making a phone call hasn’t changed very much over the years, even as the devices we use to make those calls have undergone a revolution.
“It’s crazy,” says Rob Williams, CEO of Sidecar. “But the calling experience really hasn’t changed much since the days when phones were still plugged into the wall.
"At Sidecar, we are reimagining the phone call for the age of smartphones, because you should be able to take advantage of all of the features of your smartphone when talking on it.”