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SF's Alite Brings Delight to Camping Gear

With so many great natural spots within an hour or two of driving, the Bay Area is a camper's paradise. But even as we pack our organic local edibles, throw on our Timbuk2 backpacks, and cover up with a locally-designed raincoat, the gear we take with us is pretty much the same as the rest of the country's: blandly designed, more functional than fun. That's why we were excited to see the new spring product line from Alite, a Mission-based manufacturer of outdoor gear. Founded by three Stanford grads, the company's manufacturing life began with colorful butterfly chairs, which roll up to the size of a burrito (SF-style, of course) and fit easily into a bag.

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