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Pop Outerwear: Snow Tested, City Approved

Pop Outerwear: Snow Approved, City Approved

In the Bay Area, the lines between outdoor gear and city wear are blurry. There aren't many other places where you see an abundance of North Face jackets at bars and Lululemon pants on the bus. Come winter, when weekend warriors take a powder to get to powder in Tahoe, their clothes must be snow tested and city approved. Enter Pop Outerwear, a San Francisco-based company that designs for “the 9-to-5'ers that dream of snow.”

Buy Lift Tickets Online for Less with Liftopia

Buy Lift Tickets Online for Less with Liftopia

Snow is coming! Snow is coming! Winter is finally returning this week to blanket the mountains with the fluffy white. Still, with less than ideal conditions, it seems absurd to pay full price for a lift ticket. The solution? Liftopia

Photos: Downtown Throwdown Snowboard Series

On Saturday, Civic Center was transformed into a snowboard park complete with ramps, rails and jumps. This was all part of the Downtown Throwdown series where $5,000 was up for grabs.

Tahoe's Northstar Changes Its Name

Goodbye Tahoe. Hello California.

That’s the track Northstar resort is taking after the recent decision to make an adjustment to its moniker.

“There was a massive line of debate on whether we should make the change,” said Bill Rock, the resort’s chief operating officer. “But (the change) is a statement of where the brand is going.”

So, instead of going to Northstar-at-Tahoe, a popular Truckee-area destination for San Francisco snowsports enthusiasts since its opening in 1972, skiers and snowboarders will now be making tracks at Northstar California (that little star logo seen around the resort has been tweaked a bit as well).

Shred USA: Tahoe Mountains Open for the 4th of July

There's a first time for everything. After a historical season, novelty skiing — and riding — will be in full effect this Fourth of July in Lake Tahoe. If May skiing didn't satiate your snow appetite, there's more, lots more. The last time I spent the 4th in Tahoe I tubbed down the river, wakeboarded, and hiked. This time, I can do all of the above...and SKI.

Dreaming of Skiing? Non-Stop Service to Mammoth Mountain Starts Tomorrow

Fantasizing about carving through powdery snow and catching air on your badass new pair of skis? Starting tomorrow, quit dreaming and hop on a United Airlines flight straight to Mammoth Mountain, because the airline is now offering non-stop service to the ski resort starting at a mere $188, all the way until April 24th, 2011!

Mammoth Hosts Top Female Boarders, Santogold and Cold War Kids

If you find yourself in the Mammoth area this weekend, don't hesitate to drop by the fifth annual Roxy Chicken Jam, a free three-day fest chock full of fun and top-notch snowboarding. The event will see some of the world's greatest women competitors from more than 10 countries take to the slopes for a purse of $50,000. Additionally, there will be a Mascot Superpipe contest for $6,000.

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