In the Bay Area, the lines between outdoor gear and city wear are blurry. There aren't many other places where you see an abundance of North Face jackets at bars and Lululemon pants on the bus. Come winter, when weekend warriors take a powder to get to powder in Tahoe, their clothes must be snow tested and city approved. Enter Pop Outerwear, a San Francisco-based company that designs for “the 9-to-5'ers that dream of snow.”
Goodbye Tahoe. Hello California.
That’s the track Northstar resort is taking after the recent decision to make an adjustment to its moniker.
“There was a massive line of debate on whether we should make the change,” said Bill Rock, the resort’s chief operating officer. “But (the change) is a statement of where the brand is going.”
So, instead of going to Northstar-at-Tahoe, a popular Truckee-area destination for San Francisco snowsports enthusiasts since its opening in 1972, skiers and snowboarders will now be making tracks at Northstar California (that little star logo seen around the resort has been tweaked a bit as well).
There's a first time for everything. After a historical season, novelty skiing — and riding — will be in full effect this Fourth of July in Lake Tahoe. If May skiing didn't satiate your snow appetite, there's more, lots more. The last time I spent the 4th in Tahoe I tubbed down the river, wakeboarded, and hiked. This time, I can do all of the above...and SKI.
Fantasizing about carving through powdery snow and catching air on your badass new pair of skis? Starting tomorrow, quit dreaming and hop on a United Airlines flight straight to Mammoth Mountain, because the airline is now offering non-stop service to the ski resort starting at a mere $188, all the way until April 24th, 2011!
If you find yourself in the Mammoth area this weekend, don't hesitate to drop by the fifth annual Roxy Chicken Jam, a free three-day fest chock full of fun and top-notch snowboarding. The event will see some of the world's greatest women competitors from more than 10 countries take to the slopes for a purse of $50,000. Additionally, there will be a Mascot Superpipe contest for $6,000.