Since it's a cliche that men and women are as different as, say, Venus and Mars, it should come as no surprise that the genders use social media differently, including when shopping online.
And with that emotionally-loaded holiday, Valentine's Day, looming on the horizon, those differences may well have unintended consequences in the offline world as well.
A new study by Empathica, a retail consultancy, found that women are looking more for good deals online, whereas men are more likely to just be seeking information.
“Women are more intentional and thoughtful shoppers,” Empathica executive Gary Edwards told Chief Marketer.
Warning to anyone with a style obsession and a Facebook account: there’s a new way to totally lose track of the next 45 minutes (or more) of your life. What’s more, it allows you to vie for international fashion domination (mwha-hah-ha) without spending a thing (at least at first). It’s Fashionista FaceOff, a new social game featuring local fashion celebs such as fashion show producer Charleston Pierce and stylist Keylee Sanders as judges.
No one expected the concept of Twitter--keeping others posted on what you're doing, where you're going, who you're doing it with in 140 characters or less? who cares?!--to explode quite like it did. But since its conception, everyone from global tycoons to celebrities to our President has joined the highly addictive social media site. Personally, we prefer to use Twitter to find out what's going on around San Francisco; thus, we give you our 10 Bay Area Tweets worth the follow.