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Inside an Industrial-Chic SoMa Bachelor Pad

This SoMa bachelor pad is simple, masculine, and definitely not overdone.

Hotel Zetta and S&R Lounge Opening Event

On June 6th, Viceroy Hotel Group, along with restaurateurs Anna Weinberg and James Nicholas, hosted a private celebration to mark the official opening of Hotel Zetta San Francisco.

H.D. Buttercup San Francisco: The Half Yearly Sale

From June 23 through July 15, H.D. Buttercup will be hosting their Half Yearly Sale, offering 20-70% off their entire store. The SoMa showroom's frequent turnover of inventory evokes the freshness of a farmers market, with new styles, designs, and collections arriving weekly—sometimes even daily—luring loyal customers back again and again.

Photos: Hendrick's Enchanted Forest of Curiosities in San Francisco

The Bay Area's gin fanatics were treated to an early holiday gift when Hendrick's Gin partnered with 7x7 to present the San Francisco edition of their Enchanted Forest of Curiosities. A multi-level raw space in SoMa was magically transformed into one of the most intriguing culturescapes of the season, captivating the city's impassioned gin-erati.

Extra Party Added: Hendrick's Enchanted Forest on Wednesday, December 7th in SoMa

Heavens to Betsy! We posted an invitation to a very very special event with our friends at Hendrick's Gin happening this Thursday, and the response was so... shall we say, healthy... that we simply HAD to offer another night of fun to our dear, dedicated, debauched de-lovelies (yes, we mean you!)

SF Street Style: A Bright Orange Jacket, Man Espadrilles + a Whole Lotta Prada on Market Street

Photos by Lily Ko

Through a storm of Memorial Day shoppers, a swift flash or orange caught my eye. There was Marvin Brooks, a Prada Women's RTW specialist at Neiman Marcus, decked out in Prada, (naturally), and looking oh-so fab. 

What he's wearing:  Tie-dyed dress shirt, striped square-end tie, dark denim jeans, and chunky blue-green-brown oxford-espadrilles, all from Prada. Vivienne Westwood ring purchased in the London VW store, Prada glasses from Glitter Optics, navy belt from Zara

Branch Moves to SOMA (You Get a Sale)

San Francisco's Branch is finding a new place to perch. The sustainable design-focused online retailer is packing up its South Van Ness warehouse and easing into a shiny new space South of Market. While details on the new headquarters are limited so far, talk of a showroom and event space planned inside have got our interest piqued.

Thad Vogler of Bar Agricole Speaks

A modern, undulating ride of LEED-certified design, Bar Agricole might be the most stunning tavern to ever touch down in San Francisco. The fact that the high-concept, farmcentric tavern is located on one of the most scrappy blocks of the city makes it all the more fascinating. We talked to Thad Vogler, the mad genius behind it all. Just don't call him a mixologist.

First Bite: Citizen's Band is All American

With an appealingly ramshackle, if cultivated, sense of funk, there's something very NYC LES about Citizen's Band, the latest SF SoMa restaurant to enter the scene. If ironic trucker hats were still en vogue, this would be the place to wear them.

Americana is the theme: vintage postcards cover the walls; old, metal tractor seats made into stools (something bare legs can't recommend) are parked at a counter overlooking an open kitchen. The whole space opens up to Pinkie's Bakery which opens up to Icon, a small dance club. There's a progressive dinner in here somewhere.

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