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New Photo Book Remembers SoMa's Colorful Pre-Tech-Boom Past

Most young San Franciscans can't even remember a SoMa before the Moscone Center or AT&T Park, when the neighborhood was filled with auto repair shops and unironic billboards advertising PBR. South of Market, a new photography tome by Janet Delaney, turns back the page to SoMa's dingy-yet-vibrant past, offering a glimpse of life B.T. (before techies). 

The 5 Most Expensive Neighborhoods in San Francisco

While lamenting the rising cost of rent in the Mission and Hayes Valley has become as ubiquitous and old news as $4 toast, the cost of living in San Francisco's already-priciest neighborhoods has skyrocketed 14.5 percent in the last year alone, Bisnow reports. Willing to shell it out to live among the rich and famous? Start looking in these five 'hoods.

City Staycation: A Glamorous Night Downtown

When I was offered the chance to stay at the W Hotel for a night, I was thrilled (who doesn't love a night downtown?) but also a touch apprehensive (rumors swirl of it still being stuck in the late '90s). Much to the relief of my inner spoiled brat, the W is still the place to stay if you want to party, play, and—if you must—sleep. 

Marlowe To Open Marlowe Burger

San Francisco institution Marlowe recently underwent a full face-lift. The original restaurant had been a Townsend Street staple since opening in 2010, but, due to construction issues, they recently moved to a new location (a block away at Fourth Street and Brannan). However, it was discovered the demolition that chased them from their home isn't happening for 2 to 6 years. This revelation gave way for a concept engineered by owners Anna Weinberg and James Nicholas to breathe life.

Design Inspiration: Accessorizing the Perfect South Beach Condo

There’s something so satisfying about adding the finishing touches. Karen and Michael Bene already had all the big furniture pieces necessary for their South Beach one-bedroom, but the space still needed finesse.

Inside an Industrial-Chic SoMa Bachelor Pad

This SoMa bachelor pad is simple, masculine, and definitely not overdone.

Hotel Zetta and S&R Lounge Opening Event

On June 6th, Viceroy Hotel Group, along with restaurateurs Anna Weinberg and James Nicholas, hosted a private celebration to mark the official opening of Hotel Zetta San Francisco.

H.D. Buttercup San Francisco: The Half Yearly Sale

From June 23 through July 15, H.D. Buttercup will be hosting their Half Yearly Sale, offering 20-70% off their entire store. The SoMa showroom's frequent turnover of inventory evokes the freshness of a farmers market, with new styles, designs, and collections arriving weekly—sometimes even daily—luring loyal customers back again and again.

Photos: Hendrick's Enchanted Forest of Curiosities in San Francisco

The Bay Area's gin fanatics were treated to an early holiday gift when Hendrick's Gin partnered with 7x7 to present the San Francisco edition of their Enchanted Forest of Curiosities. A multi-level raw space in SoMa was magically transformed into one of the most intriguing culturescapes of the season, captivating the city's impassioned gin-erati.

Extra Party Added: Hendrick's Enchanted Forest on Wednesday, December 7th in SoMa

Heavens to Betsy! We posted an invitation to a very very special event with our friends at Hendrick's Gin happening this Thursday, and the response was so... shall we say, healthy... that we simply HAD to offer another night of fun to our dear, dedicated, debauched de-lovelies (yes, we mean you!)

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