The test of true fashion talent is time. San Francisco-based Julie Chaiken never felt the need to broadcast her eponymous Chaiken line in big, bold lights. Instead, she's had steady double decade success. Known for the perfect fit pant, Chaiken left fashion's sonar for a little while there. But the fashion world always loves a comeback.
A little over a month ago, we announced Madewell was opening shop in San Francisco. If you know crafty Madewell, you should expect that this will be no ordinary store — or opening party. To celebrate its San Francisco debut, Madewell and 7x7 teamed up to curate a local line-up to be showcased at the party this Thursday. We combed the city's best stores for some cool goods that complement the brand's youthful flair.
After teaming up with Tartine back in February, SF-born accessory brand Joshu+Vela is proving to be a team player. This time, a fashion twofer. Throughout the summer, craftsman meets craftsman at Common SF where a Joshu+Vela shop-in-shop will house the full range of backpacks and totes in all the colors.