Kat Yeh and Kelly Sparks’ business cards are printed on old-fashioned garment tags and list a couple of curious services: closet curation and retail adventures. The fashion-industry vets, who met in 2002 while working at Levi’s (Yeh as a brand manager and Sparks as a designer), are bringing their personal-styling moxie to the masses by overhauling San Francisco closets one tattered, ill-fitting, and passé garment (think wide collar shirts and baggy jeans) at a time. They’ll preserve important personal style elements (your vintage Nirvana concert T—safe!), while updating entire wardrobes with iconic essentials tailored to each client’s taste.
The Inspiration: Prada, Spring 2011
The Look: Nautical Pop
Life’s a beach. Revolutionize resort wear by pairing classic navy-striped attire with snazzy prints inspired by tropical ports of call. Anchor the high-impact look with familiar ruffle details, denim touches, and jute cues. Dare to stroll the boardwalk
The Model: Gina Macaraeg, 41, production manager at Gymboree and bassist in local emo indie-pop group, Glass Trains. “I let my inner Miami Beach princess take over here,” says Macaraeg.
The Inspiration: Dolce & Gabbana, Spring 2011
The Look: Edge of Innocence
Love is in the air. Play hard-to-get with the season’s demure floral and gingham prints. Take the romantic look to an urban setting with denim, khaki, and rope accessories. Cinch voluminous silhouettes at the waist, and don skyscraper platform wedges to maximize intrigue.