Mission-based Alite Designs is trying to bring the sexy back to camping, and has a few tricks up its sleeve to do so.
Creative Director Tae Kim, a former North Face design director, is determined to get city-dwelling young people away from their computers, cell phones and 9-to-5 jobs and into the wilderness. But where does the "innovation" step in? Enter the "Sexy Hotness" sleeping bag ("the perfect sleeping bag for making love in the woods"), their Monarch Butterfly camping chair ("packs down to the size of a very large burrito"), their "In-Law Outlaw" tent (excellent for couples on cozy get-aways), or any of their totally styling backpacks and outdoorsy dog accessories.
In early June, Alite Designs hosted a singles event at Bloodhound Bar in SOMA, and on Friday, August 27 Alite Designs is putting on a "camp-in" movie night at Sports Basement where they'll show Stand By Me and serve beer and snacks.