When you think about it, the experience of making a phone call hasn’t changed very much over the years, even as the devices we use to make those calls have undergone a revolution.
“It’s crazy,” says Rob Williams, CEO of Sidecar. “But the calling experience really hasn’t changed much since the days when phones were still plugged into the wall.
"At Sidecar, we are reimagining the phone call for the age of smartphones, because you should be able to take advantage of all of the features of your smartphone when talking on it.”
Within the first ten days of launching one year ago, the mobile video phone service Tango had one million users. As it celebrated its first anniversary last Friday, the Palo Alto-based startup counted 23 million registered subscribers to its free service, all of them using the company’s mobile apps.
Now Tango has added a PC product as well, and Microsoft is promoting Tango on its W-7 Mango platform. People can call each other from PCs, iPhones, the iPod touch, the iPad, and hundreds of Android phones and tablets.
The move to embrace the PC market would seem to be a direct swipe at Skype, the giant Internet phone service. Recently purchased by Microsoft, Skype has had trouble adapting to the mobile market, an opportunity that has been the central focus of Tango’s efforts.
“We are a communication services company and we are mobile first,” says co-founder and CTO Eric Setton. “But we initially underestimated the demand for video calls over the PC.”
Watching expertly executed tango will make you wish you had the coordination to whip effortlessly around the floor while gazing into the eyes of a dude with creative sideburns. Since you probably don’t (neither do I) (how sad for us), Forever Tango will fill that gaping rent in your soul.
How women can flick their legs so quickly in such high stilettos while remaining so sultry is one of tango’s great mysteries. Solved in part by svelte tango vixens like Victoria Galoto, formerly of Alvin Ailey, and Bay Area native Cheryl Burke, of Dancing with the Stars fame. Forever Tango is a leg-wrapping Argentine joy-ride celebrating the sounds and movement of tango, from turn-of-the-century brothels to upper class soirees. A spectacle of tapping feet and arching backs, the momentum builds steadily from low-gliding seduction to impressively technical lifts.