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12 Holiday Gifts for The Techie

What’s better than the gift of choice? Enter San Francisco startup Wantful, which allows shoppers to create custom books filled with 12 gift options. Here, 7x7 editors do the legwork for you. We’ve selected 12 great gifts for the techie—where utility meets style and gadgetry—all priced at just $50. Click to pay, send a book, and let your loved one decide. Holiday shopping? Done.

Click to buy 7x7's $50 gift book for techies!

In the book:

Shop and Snap San Francisco with New App Snapette

Come holiday shopping, you mean business. And post-holidays, when retailers have their deepest sales, shopping isn't a pastime; it's an art. If this is you, your iPhone, iPod Touch or iPad can guide and entertain you with Snapette, a new location-based photo-sharing shopping app. With GPS technology, Snapette allows users and retailers to share current finds and inventory and where to get it, right there, right then.

Need a Ride to L.A.? Now There's an Alternative to Craigslist

Want to zip down to SoCal? Zimride is building a marketplace where drivers can sell empty seats in their cars to passengers who want to travel along the same route. The company added the San Francisco - Los Angeles route last month, and it's already seeing over 200 seats filled per week at the going rate of about $35-40/seat. 

The way it works is simple. Go to the company website, log in with your Facebook ID, and search for a ride (if you are a passenger) or riders (if you are a driver).

Zimride bills itself as the largest ride-sharing service in North America, not to be confused with car-sharing services like Zipcar and Getaround. “We consider car-sharing companies like Zipcar to be complementary, not competitors,” explains co-founder and COO John Zimmer. “In fact we have a partnership with Zipcar.”

This Week in Fashion: The Top 5 Events at SF Fashion Week 2011

SF Fashion Week is upon us... Here's what you don't want to miss:

1. Fashion/Tech Workshops at the Apple Store (1 Stockton St.), Monday August 8-Wednesday August 10, 5pm-7pm, Free.

As part of this year's Bay Area tech-meets-fashion theme, numerous tech and fashion industry speakers will hold small workshops at the Union Square Apple Store. The workshops will touch on everything from how maximize your Mac for fashion, to the ins-and-outs of starting a shoe company. 

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