Skip to Navigation Skip to Content

tobi

Look of the Week: Day + Night for SF Cocktail Week This Weekend

One dress + six accessories = a slew of fun looks. For this weekend's SF Cocktail Week, we'll focus on just two: day and night. For more casual events like today's East Bay Showdown, or Sunday's Belvedere Bloody Mary Brunch, go for the funkier day look. For fancier soirees like tomorrow's Barbary Coast Bazaar, or Saturday's The Legend Awards, doll-up for a glitzier evening look.

Look of the Week: Fashion's Night Out + Young & Free at 941Geary

Ladies and gents, Fashion's Night Out is tonight. It'll be a night of epic mingling, partying and, of course, shopping. Since we're betting you'll be in and out of fitting rooms, opt for an easy, printed dress and minimal jewelry (in our experience, necklaces tend to tangle and earrings fall out). Also, do yourself a favor and keep your purse light – you'll be hauling shopping bags soon enough! And for the ultimate comfort-meets-mad-style footwear, try a pair of architectural cork wedges.

Look of the Week: Memorial Day Getaway

Memorial Day weekend marks the beginning of a long, breezy summer. It's the ultimate holiday weekend for a getaway and, with so many options near SF (biking through Napa, road tripping to LA, lounging at Golden Gate Park), you'll need an outfit that can handle it all.

For a double-duty outfit, layer a wispy, sheer top and comfy black shorts over an architectural bikini. Pair that with chunky sunglasses, a woven fedora, and wedge espadrilles for the perfect, carefree-chic summer look. For an quick night switch, pack your favorite black mini and a clutch and take this outfit on the town.

Tobi Attempts to Rescue 6 CEOs From Silicon Valley Fashion Fails

So you're in with TechCrunch, have 500+ connections on LinkedIn and are getting cash from Sequoia Capital. The thing is, you're still rolling into work in ill-fitting jeans. 

Last year, our little Mark Zuckerberg was listed among Esquire's top 10 worst dressed list in The 2010 Celebrity Hall of Shame. Zuck shares the bi-winning honor with none other than Charlie Sheen. Yikes.

Inspired by Zuck's worst dressed profile, the stylists at Tobi decided to take action with their CEO Style Guide. Armed with cardigans, fitted shirts, and boat shoes, Tobi went deep into the trenches of Silicon Valley, dug out six lucky CEOs and gave them one heckuva makeover. Check out these six newly made men, geeking out on good style.

Shop Local, Shop Tobi: New Site + 25% Off

Strained eyes from online shopping? Oh, we've been there. Thankfully, the local fashion mavens at Tobi miraculously found the cure for too-much-squinting-strained-eye syndrome by -- get this -- enlarging the photos. So simple. So brilliant.

With their website revamp, Tobi decided to put the customer experience first. As the customer, we're loving it. No more need to press the enlarge button, and no more zoom necessary. When browsing, you get a row of large photos, that allow you to actually see the clothing before clicking to get the juicy details.

Daily Newsletters

Essential SF knowledge in your inbox

Subscribe to 7x7
Renew
Give a Gift
FAQ's