Skip to Navigation Skip to Content


ZeroCater Takes the Pain Out of Ordering Your Company Lunch

A few years ago, Arram Sabeti was working for the startup, where one of his daily duties was ordering lunch. The company was hiring at the time, and went from nine people to thirty.

Looking back on that experience now, he recalls that dealing with everyone’s food preferences (from the carnivores to vegetarians to vegans) became “the biggest pain, the most draining thing I’d ever had to do.”

It may come as a surprise, therefore, to find out that today Sabeti is doing pretty much the same work, albeit on a far larger scale.

He’s running his own startup, ZeroCater, which arranges for some 14,000 meals a month to be delivered from 80 leading local restaurants to companies all over the Bay Area.

But the difference between how he did had to do this work back then and how his company does it now says a lot about how technology can turn formerly painful tasks into profitable new businesses.

And, it also helps explain why consumer-oriented startups are disrupting virtually every aspect of our lives here in the Bay Area and beyond.

Poll: Are You Switching to a Verizon iPhone?

I don't get AT&T service in my apartment (or in most places in the Lower Haight, for that matter). After months of holding my phone up to phantom beams of service in attempts to send texts, I'm overjoyed that Verizon's coming out with an iPhone. I'm switching over as soon as is humanly possible, despite some of the arguments against it.

Daily Newsletters

Essential SF knowledge in your inbox