Skip to Navigation Skip to Content

vintage fashion expo

Beyond Just Old and Secondhand: Vintage Fashion Expo

It would be easy to argue that most of what’s called vintage these days is, in reality, just kinda old or secondhand and either ironically fashionable because of its out-datedness or, in most cases, disappointingly ordinary. But vintage connoisseurs know that treasures from fashion’s past can be found in pristine (or close to it) condition – if you know where to look. This weekend’s Vintage Fashion Expo is one such place.

Vintage Shopping with Splendora’s Gina Pell

Ask Splendora founder Gina Pell about her must-haves style picks for spring, and you might expect a lengthy list comprised of the latest from Louboutin and brand names plucked off the racks at Barney’s New York. But you’d be wrong.

When we sat down recently with Pell to quiz her about spring style, the conversation surprised us with its quick shift to vintage fashion. Instead of visits to high-end boutiques or a trend treatise on choice items from spring collections, Pell’s style radar has its sights squarely set on one local shopping event, this weekend’s Vintage Fashion Expo.

Sidewalk Chic: Mix Master in SoMa

Name: Zorina Chen

Age: 23

Occupation:
Associate Brand Manager for bumble ink -- an environmentally friendly, locally owned, independent stationery company

Spotted: Vintage Fashion Expo at the Concourse Exhibition Center, 4:34 p.m.

Sidewalk Chic: Hints of Spring on the Embarcadero

Name: Zoe Fisher

Age: 18

Occupation: Student at The Urban School of SF and Fashion Designer (Zoe Alexander)

Spotted: Ferry Plaza Farmers Market, 1:15 p.m.

Wearing: Vintage dress, sweater, sandals, and purse acquired from the Alameda Flea Market, Wasteland, Held Over, and the Vintage Fashion Expo

Daily Newsletters

Essential SF knowledge in your inbox

Subscribe to 7x7
Renew
Give a Gift
FAQ's