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Wantful

12 Holiday Gifts for The Epicure

What’s better than the gift of choice? Enter San Francisco startup Wantful, which allows shoppers to create custom books filled with 12 gift options. Here, 7x7 editors do the legwork for you. We’ve selected 12 great gifts for the epicure—from artisan chocolate and spices to handy kitchen tools—all priced at just $50. Click to pay, send a book, and let your loved one decide. Holiday shopping? Done.

Click to buy 7x7's $50 gift book for epicures!

SF Start-Up Wantful Makes an Old Space New in Upper Haight

It may be unusual, but for this Bay Area start-up, an Edwardian home in the Haight-Ashbury neighborhood of San Francisco turned out to be the perfect space for their big ideas.  

10 San Francisco Startups Shaking Up the World of Food

The following ten startups are all, in one way or another, transforming the way we relate to food here in the city, and beyond. This is not a ranking, but a list, alphabetically by company name:

Treatful, the "Anti-Groupon," Brings Online Gift Certificates to Acclaimed Restaurants into the 21st Century

According to the National Retail Federation (NRF), we Americans are in the process of spending around $28 billion on gift cards this holiday season, with 80 percent of us choosing to buy at least one, spending an average of $43.23 per card.

There’s nothing new about gift cards, of course, but what is new in 2011 is the effort by a number of local startups to attack the traditional, impersonal sort of card with a new, much more personalized online approach.

Three small companies poised to disrupt the traditional gift card industry in three separate strategies are Giftly, Giftiki, and Wantful – all of which I’ve profiled earlier this year.

Now there’s a fourth to add to the list – Treatful – co-founded by two Stanford business school grads, Brent Looney and Hoon Kim.

Wantful Aims to Bring the Pleasure Back to Gift-Giving

Inside a bustling Victorian flat on Haight Street, a team of merchandisers led by serial entrepreneur John Poisson has just launched a service to “help solve your gift-giving dilemmas.”

Didn't think you had any such dilemmas? Think again.

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