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Wine & Wall

At Wine & Wall, It's OK to Judge a Bottle By Its Label

At Wine & Wall, It's OK to Judge a Bottle By Its Label

Despite the timeworn warnings about books and covers, research has shown that plenty of wine drinkers make their purchases based on the label of the bottle, not its contents. But while many of those who take their wine seriously may decry ignorant consumers who choose a chardonnay with a cute dancing kangaroo over a pristine French vintage with no graphic-design chops, the managers of the Lark Creek restaurant group (a Bay Area restaurant company whose SF spots include One Market, Cupola Pizzeria, and LarkCreekSteak) were confident that they could find wines with cool labels that also tasted great.

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