It all started with a tweet. Or actually, two tweets.
On Wednesday night, Mike Monteiro (@Mike_FTW) tweeted “Dear SF Mayoral candidates, none of you has managed to convince me you don’t have your head up your ass. And you’re running out of time.” A few hours later, he had something new to add: “I am urging all San Franciscans to write-in “Mat Honan” for mayor. He’s passionate and he loves the city. Who’s with me?”
And like that, an Internet meme was born.
Things move so fast in the world of technology that we can sometimes lose sight of just how new some of it still is. And sometimes that very newness can cause problems.
As I was sitting in a Cole Valley café recently, watching Craig Newmark of Craigslist demonstrate how he uses his iPad (on a tiny easel) to handle customer support issues, it struck me that only a year ago this scene never could have happened.
After all, Cupertino-based Apple only introduced the iPad, probably the most super-hyped tech product of all time, in late January 2009.
Now that we've successfully defended our city's reputation on the baseball diamond, it's time to wage a similar campaign for our hometown beer. Wired magazine has been conducting a beer bracket pitting the nation's best brews against each other, and the sweet sixteen standings have SF-brewed Anchor Steam beer getting pummeled by Dogfish Head 60-Minute IPA, made in Delaware. At last viewing, Dogfish had 71 percent of the votes; Anchor received only 29.