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Mine is a Social Ownership Directory of People and Products

“We are trying to do something that's never been pulled off -- to build a platform where it is easy for people to share what they've bought,” says Mine co-founder and CEO Pierre Legrain. “We are about creating a directory of ownership, of people and their recent purchasing history of items they want to share.”

At first glance, this may remind you of the ill-fated startup Blippy, which allowed people to see what their friends were purchasing with credit cards in real-time.

“So it turns out that almost nobody wants people to check out their purchases,” was the memorable way Alexia Tsotsis started off her Blippy obit in TechCrunch in May 2011.

Look of the Week: Men's Leather Sandals Done Right

Look of the Week: Men's Leather Sandals

Okay, we fully acknowledge that man sandals (sometimes referred to as mandals) are tough to wear. That said, when done correctly -- even with simple flip-flops -- they can make a summer look that much better.

Look of the Week: 10 Tights We Love

Fact:  stockings make great (last-minute) stocking stuffers. Here are our top 10.

Look of the Week: 6 iPad Bags We Love

Oh, the beauty of supply and demand. Now you can keep your precious iPad safe and sound in some very pretty packaging by iconic designers like Diane von Furstenberg and Marc Jacobs. The emerging trend of tech-friendly arm candy makes us ask -- why weren't lapbot bags this lovely? P.S. If you're eyeing these for your Android tablet, don't worry, we won't tell.  

Look of the Week: 6 Men's Oxfords with Contrast Laces

With overcast skies rolling in, add a little kick to your step with a pair of bright laces. These six classics with a twist range from business casual (subtle blue-on-black action), to dramatic, head-turning laces for the more daring San Francisco man. For an easy alternative, try switching out the laces (and resole, if needed) to updated your favorite pair.

Look of the Week: Glitz and Glam for the 2nd Annual Salsa Festival on The Fillmore

The 2nd Annual Salsa Festival on The Fillmore will take over 11 venues, with 12 live bands, this Friday and Saturday evening. Each night begins with a free outdoor concert and beginner salsa lesson, so no excuses! And even if you can't quite step to the rhythm, looking the part is half the battle. Here's a glitzy little number, perfect for an evening of the best SF salsa.  

Look of the Week: SELF Workout in the Park with Celeb Host Alison Sweeney

SELF Magazine's 18th Annual Workout in the Park hits SF for the first time, this Saturday, from 11am to 3pm, at the Little Marina Green. This year, SELF is teaming up with celeb host Alison Sweeney (Days of our Lives, The Biggest Loser, The Mommy Diet), and Crunch Fitness for the ultimate women's, total-body, outdoor fitness experience. Tickets are $20, include a one-year subscritption to SELF, and all proceeds benefit Cancer and Careers and Susan G. Komen for the Cure.

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