Not a lot of things have been going right lately for Zynga, the big social game-maker headquartered at 8th and Brannan Streets, after a disappointing quarterly earnings report, a stock price falling below $3/share, and difficulties connected to its close integration with Facebook.
But a bright spot in the midst of all this was the launch of the latest game in its ‘Ville series, ChefVille, earlier this month. It quickly became the most popular game on Facebook.
Zynga is preparing the next in its series of "Ville" franchise offerings and this one offers a medieval setting called CastleVille.
Two of its predecessor games, CityVille and FarmVille, are among the most popular games on Facebook at a time when the San Francisco-based gaming giant prepares for its upcoming IPO.
Potrero Hill-based Zynga is announcing today a partnership with international popstar Enrique Iglesias that will kick off next week in its most popular game, CityVille.
Under the deal, which starts next Tuesday and runs for seven days, players will be able to build “Euphoria Arenas" for their virtual cities, collect some free branded virtual items, preview a video of his single, “I Like How It Feels,” and interact with the singer’s avatar.
The partnership comes just as Iglesias has kicked off an international concert tour, which is branded “Euphoria.” This is the third celebrity event for the large social game company, following one with Lady Gaga in May and Dr. Dre last December.
In every neighborhood where tech startups are located, you’ll see them – small groups of bright young men, mainly engineers, going out to lunch together. Very occasionally, there will be a woman who is part of the group, but that’s an exception that proves the rule.
It’s an odd phenomenon, this gender segregation, especially because virtually none of these young men fit the old-fashioned stereotype of sexists; by contrast, their generation supports equality between men and women more than any in the past.
And as these companies grow, they hire plenty of women. At Twitter, for example, a recent estimate has women accounting for around a quarter of the workforce.
But where the paucity of women is most striking is on the boards of directors of Web 2.0 companies. In a piece last December for the Wall Street Journal, Kara Swisher documented that none of the leading companies in this sector – Twitter (9 members), Facebook (5), Zynga (5), Groupon (9) and Foursquare (3)-- had a single woman on their board!