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Squaw Valley's CEO, Andy Wirth, Looks Forward to New Era

Winter is back. Snow has returned to the Sierras with a vengeance—the mountains are expected to be blasted with 3 to 5 feet by Friday. All that new-fallen powder has got the Bay Area thinking skiing, and us turning our attention once again to Squaw Valley, which changed management this season after being owned by the founding Cushing family for nearly 60 years. 

Tips, Deals and Insider Advice for Squaw, Alpine and Northstar

Squaw Valley
This North Tahoe resort is nicknamed Squallywood for a reason: Many ski films have been shot here, and the place has a bustling, party vibe. In November, the resort was sold to a private equity firm that plans to invest $50 million in on-site improvements, so expect the glam level to increase. 800-403-0206.

Three for the Road: The Ultimate Stop for Tahoe-Bound Foodies

Though I’m not knocking a good double cheeseburger, if you’re headed up to Tahoe for a snowy three-day getaway, there’s better eating to be done along the way than at the In-n-Out in Auburn. In fact, if you stop in Sacramento—which is just about halfway there—you have some great options just five minutes off the freeway in the historical neighborhood of Land Park.

Here, are very trustworthy options, all within walking distance of each other.

Forget Driving, Take the Polar Express to Tahoe

While the road-snack offerings on the way to Tahoe are some of the best around (Ikeda's and In-n-Out, I'm looking at you), sometimes the whole traffic, ice, and chains situation tips the scales into the "not worth it" zone.  Such was the case over New Years, which is why I opted to venture up there by train.

Jetsetter Trip of the Week: The Ritz-Carlton Club, Lake Tahoe (Ends Today!)

Bemoan this rain all you want, but Tahoe-philes know it means sweet, powdery snow. Our Jetsetter Trip of the Week is a shout-out to all that new-fallen fun: a flash sale at the oh-so-luxurious Ritz-Carlton Club at Northstar. The sale only lasts 9 more hours, so hop on over there and enjoy a $50 credit for 7x7 readers for your stay. Book here for the credit.

Zephyr Cove: Tahoe Cozy Minutes Away from South Lake

If your New Years plans include some South Lake Tahoe action (lil' skiing, lil' gambling), yet staying on the strip is not necessarily your speed, we'd suggest booking a cabin at Zephyr Cove Resort. It's located just a few miles up the highway, minutes way from the tables and the slopes of Heavenly, yet secluded enough to get a slice of Tahoe cozy.

I-80 East to Tahoe the 5th Most Congested Highway in the Country

Tahoe snow chasers (hello to 6 feet at Squaw Valley!) know the woes of I-80 East (which is reportedly now closed from Gold Run to the NV state-line due to snowy conditions). And apparently, so does the Weather Channel.

I Could Live Here: Cabin on a Lake

Since I'm more of a summer sports gal than a snow sports fan, I much prefer proximity to a lake than ski-in/ski-out access. 

Bye to Frumpy Fleece, Hello to Looking Hot in Tahoe

Who says fleece has to be frumpy? One local designer is on a quest to make the soft, versatile fabric into fashion-forward attire ready for après ski, an evening out or even a much-more-stylish jaunt to the grocery store.

“There’s a lot of gear fleece out there, but there’s no reason that it can’t be sexy like any other top,” says Jeanne Feldkamp, a Potrero Hill resident and longtime skier who launched the Fleece-A-Nista line of jackets, tops and accessories in January.

Night Ski in Tahoe for Valentine's Day

It's President's Day: Tahoe's second busiest ski weekend. And conditions on the hill are poised to be shredtastic. Recent storms and a few mid week dustings have kept the groom crews busy the past couple days. That means your favorite trails and lifts will be open and well maintained. Sunny skies, calm winds and temps in the 40's will set you up for outside lunching and pit stops, which is always a win.

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