L.A. has a grilled cheese truck, SF has Dave Eggers. Tie.
ricardodiaz11 @ Flickr
Back in college, my get-rich-quick scheme was a grilled cheese cart that I would pedal around to festival, Phish concerts and the like (this was back on the East coast and long before Burning Man had swept up free spirits across America). Little did I realize how prescient that scheme would be. It was based on very simple deductive reasoning: people like grilled cheese. A lot. They like it so much, in fact, that some savvy local Lit folks are using it to lure people to a book reading.