men's fashion

From the Black Fleece spring 2010 collection

Photography courtesy of Black Fleece

With the arrival of the second standalone store from Brooks Brothers’ spinoff Black Fleece in San Francisco’s Pacific Heights neighborhood last week, it’s difficult not to wonder whether the City is on the verge of a preppy-is-chic-again style revolution.

Vintage sunglasses now available at Collective.

Photography courtesy of Eddy's Vintage

If you’re still looking for fashionable ways tell him, “I love you,” we’ve got seven last-minute Valentine’s Day gift ideas for the special guys on your list:

He'll never forget how to tie his tie again.

Photography courtesy of The Curiosity Shoppe

Rivaling as-yet-unexplained mysteries such as crop circles and the exact contents of Hormel Spam is another age-old conundrum that plagues us, especially at this time of year: why are guys so &*%^@&*%! hard to shop for?

We may not have an answer to the question, but can offer the following suggestions for the gaps in your guys’ gift lists.

When you can’t be there to help, the How-Tie ($18) from the Curiosity Shoppe will remind him exactly what he needs to do.

The Kanye shirt by indiTailored

Photography courtesy of indiTailored

Nothing scary about today's deals...

indiTailored: Custom-made men’s dress shirts are $50 (reg. $89-$99) during the month of November. The online design tool allows shoppers to create their own button-down shirts in Italian fabrics, select the preferred fit and add details such as contrast collars and cuff designs. Use code inditailoredismyhero at checkout to receive the discount on the base price of any shirt.

Marine Layer hopes to draw dudes to its Russian Hill loft with happy hour events.

Photography courtesy Chris Andre for Marine Layer

They say size doesn’t matter, but try telling that to the folks at Marine Layer, whose new Friday happy hour events kick off today in the local t-shirt company’s Russian Hill loft.

“The reason I launched the company was because I was always in between a medium and a large,” explains Michael Natenshon, who launched the line of super-soft men’s polo shirts and tees ($29-$60) with Sarah Lazaro last spring.

Get your tickets with WKND by Cheap Monday men's tank available at Tobi.

Photography courtesy of Tobi

Good reads from our feeds...

Hey, did you get your tickets? The Tobi blog works on selling tickets to the summer gun show in a recent post about the current dudes-in-tank-tops trend. The disturbing byproduct of this trend? Unsolicited armpit hair sightings outside of trips to the beach or your weird uncle's house. Ew.

The new, unisex San Francisco Summer Scarf by Distilled marks the beginning of the local label’s move toward women’s clothing.

Photography courtesy of Distilled

When we were lucky enough to get our hot little hands on the brand new San Francisco Summer Scarf from local label Distilled last week, smug triumph ensued almost as soon as we wrapped up in the lightweight, casually-crinkled cotton number.

Handprinted I Heart Dad card available at the Curiosity Shoppe

Photography courtesy of the Curiosity Shoppe

If there’s one rule of Dad gift-giving, it’s this: he’s not going to give you any great gift ideas. After all, if he knew he needed it, he’d already have it. We think the best gifts for Dad are the ones he doesn’t even know he needs.

The Peasants and Travelers Overnighter Bag

Photography courtesy of Peasants and Travelers

Everyone’s got baggage. It’s whether he's packing baggage that’s up to the task at hand that counts.

And that’s exactly what new San Francisco men’s bag company Peasants and Travelers has for the fellas – and, really, anyone looking for weekenders, totes and carryalls with a healthily frills-free prepster-meets-urbanite attitude.