An example of the new care tag that will begin appearing in Levi's jeans in January
Photography courtesy of Levi's
From corporate conference rooms to Sunday brunch, denim has evolved into attire appropriate for myriad destinations that would have once frowned on the material’s humble origins. These days, denim can go just about anywhere. But if San Francisco-based Levi’s has its way, there will soon be at least one place where denim is no longer welcome.
