An industrial designer builds his dream loft—and then hands over the keys.
When 42-year-old industrial designer Gray Holland began to shop for a SoMa loft, he knew exactly what he didn’t want: “one of those condos with high ceilings, maple flooring and excessive light” that sprung up in the wake of the dot-com boom. Instead, he sought character—and he found it on Natoma Street in the form of a diamond-in-the-rough unit in a Stanley Saitowitz–designed building. “It was very industrial looking—with MDF flooring that was in bad shape and beginning to break down—and the kitchen was not a place where I really wanted to cook,” Holland says.
