jeans

An example of the new care tag that will begin appearing in Levi's jeans in January

Photography courtesy of Levi's

From corporate conference rooms to Sunday brunch, denim has evolved into attire appropriate for myriad destinations that would have once frowned on the material’s humble origins. These days, denim can go just about anywhere. But if San Francisco-based Levi’s has its way, there will soon be at least one place where denim is no longer welcome.

Gap's Patrick Robinson

Photography courtesy of Andrew Zuckerman

When we caught up with Head of Design for Gap Patrick Robinson during his whirlwind visit to San Francisco last week, the Giorgio Armani and Paco Rabanne alum tapped to revive his current company’s style cred from the only-for-prepsters pigeon hole it had arguably been living in for well over a decade was juggling journalists on the bustling floor of the Gap at Market and Powell in between efforts to shop Gap’s latest offerings for fall.

Presidio Mason Trouser Jean: Trouser fit, mid rise, flare, flap pockets

Photography courtesy of IndiDenim

Few things in life are perfect. But most of us, at least once in our lives, have happened upon the perfect pair of jeans. When it happens, it’s a beautiful thing.  But let's be honest, it never happens.