Trendwatch

As the temperature drops in the Bay Area, we’re spotting this classic material—from cropped bomber jackets and fitted blazers to wide belts and knee-high boots—on locals in the city looking to stay stylishly warm.

Here at 7x7, we’ve noticed a subtle yet daring trend has emerged onto the runways, into the streets and onto the feet of fashionable ladies everywhere: socks worn with heels. 

We all live with our fair share of regrets. For some, it's picking the wrong major in college, sticking out a rocky relationship, or eating last night's bad sushi. My regret? Waiting until mid-October last season, when it was really cold outside, to look for a new coat. The chill is the only consistent thing about San Francisco weather, and so I assumed that  stores were bound to keep an array of key outerwear pieces in stock year round. Wrong!

Yesterday I had the chance to sit down with Adam Moon, fashion director for women’s accessories at Macy’s, who dished on everything from his obsession with white Converse sneakers to his airline travel must-reads (US Weekly, People, anyone?).

There’s nothing more quintessentially summer than the effortlessness of boho chic. Whether it’s weightless chiffon, a floppy Anita Pallenberg-esque chapeau or a thigh-grazing minidress here’s a few inspirational items to help you get this summer-ready look.

The Chiffon Maxi-dress


Balmain dress; courtesy of style.com

I heart SF. But I’ll be the first to admit I’ve always been a little jealous of New Yorkers with their easy access to sample sales. Where else can you stumble upon an unmarked storefront packed with discounted designer goods en route to a post-work happy hour on pretty much any given day?


On Sale Wednesday at Gilt.com: Alice & Olivia Double Strap Mini

Sunny skies call for shedding your basic black. We’re seeing this “it” color all over the city—from patent leather peep toes to bow bedecked jackets.

Dress Up

Courtesy of Revolveclothing.com

Famed SF hat makers, Goorin Brothers, are at it again. Hitting shelves for spring is the latest iteration of their 1333 Minna collection, designed this season by the well-known street artisans from the Seventh Letter Crew of Mad Society Kings. We loved the cool, original artwork that dresses up these basic men’s styles. Here, our top picks:

courtesy of Surface 2 Air