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The Startup That Sends The Mechanic To You

Your Mechanic

Those of us covering startups use the word “disruptive” all the time–probably too frequently in some cases.

But it’s certainly the right descriptor for Your Mechanic, which sends a car mechanic to your home or office to provide repair and maintenance services at roughly half the cost of what you now pay at the shop.

Social Shopping Startup Sneakpeeq Carries 4,000 Indie Brands This Holiday Season


Sneakpeeq is a social shopping marketplace, both on the web and the iPad, that showcases some 4,000 indie brands in home, living and style products.

Founder Henry Kim says he discovered how difficult it was for these smaller brands to reach customers when he visited a large trade show in Las Vegas and saw that they could not get buyers from the major retailers to even visit their booths.

Two Sense: Help Me, My Girlfriend Uses Facebook Too Much

Facebook Shirt

My new girlfriend is somewhat of a Facebook fiend. Every place we go, she "checks in" and tags me. Once there, she takes photos and posts them. She posts to my wall every few days and now, after three months of dating, she wants me to change my status to "in a relationship" with her. I check Facebook maybe once a week and I don't like living my life online, broadcasting my every move and my intimate relationships. My friends are teasing me about how often I'm showing up in their newsfeeds since I met her, and I'm a little embarrassed. How do I broach this subject with her?

The "Game of Books" Seeks to Incentivize Young Readers

Game of Books

Back when BookLamp launched in August 2011, we called it “a Pandora for books.”

BookLamp is a publishing technology company that developed something called the Book Genome Project, which uses the “DNA of language” to analyze and compare books based on their thematic makeup, character types, and language elements.

12 Holiday Gifts for The Techie

What’s better than the gift of choice? Enter San Francisco startup Wantful, which allows shoppers to create custom books filled with 12 gift options. Here, 7x7 editors do the legwork for you. We’ve selected 12 great gifts for the techie—where utility meets style and gadgetry—all priced at just $50. Click to pay, send a book, and let your loved one decide. Holiday shopping? Done.

Click to buy 7x7's $50 gift book for techies!

In the book:

This Thanksgiving, Pick the Winners of NFL Games on Pickmoto's Mobile App


A long time ago, when I was growing up in a small town in Michigan, part of the background every Thanksgiving day at my aunt’s house on Oxbow Lake was the Detroit Lions football game on TV.

The Lions still carry on that tradition, as do a few other NFL teams, and thanks to a brand new little startup started by three guys out of their apartment in San Francisco, this Thanksgiving football fans have a new way to enjoy these classic games with others.

Twist Takes the #OMW Tag Out of Real-World Meetings

Twist is about time,” says founder and CEO Bill Lee. “If you’ve ever wasted time waiting for someone, then you know the problem we are trying to solve.”

Lee says the idea for the app, which is available in iOS and will be in android soon, came to him last year when, as an angel investor, he had around 200 meetings.

New Site Helps You Track Down Your Stolen Bike

Bike Theft

There’s nothing worse than coming out of a restaurant or shop and walking toward the bike rack or parking meter where you left your shiny, beloved bike and seeing the spot empty. Bike theft is heartbreaking. And frankly, way too common.

But thanks to the fine and geeky folks at San Francisco-based Pricenomics, you don’t have to spend your days obsessively searching every Craigslist in the Bay Area looking for your precious ride. You can search for it in one spot: Racklove.

Learnist is a Multimedia Social Learning Platform for Everyone


Farb Nivi, founder and chief product officer of the social learning company Grockit, calls the company’s latest product, Learnist, a “multimedia collaborative interactive ebook for the future.”

Four Wine Apps to Take for a Swirl

Because both the world of wine and the world of wine apps can be overwhelming, we’ve asked Napa-based social media and tech gurus of the wine world, VinTank, to recommend a few of their favorite new apps that were both released in 2012 and which they expect to continue to be useful well into 2013.<--break->

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