Goodbye Tahoe. Hello California.
That’s the track Northstar resort is taking after the recent decision to make an adjustment to its moniker.
“There was a massive line of debate on whether we should make the change,” said Bill Rock, the resort’s chief operating officer. “But (the change) is a statement of where the brand is going.”
So, instead of going to Northstar-at-Tahoe, a popular Truckee-area destination for San Francisco snowsports enthusiasts since its opening in 1972, skiers and snowboarders will now be making tracks at Northstar California (that little star logo seen around the resort has been tweaked a bit as well).
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