Skip to Navigation Skip to Content

Lorraine Sanders

Three New Ventures Aiming to Put SF on the Fashion Map

Three New Ventures Aiming to Put SF on the Fashion Map

Paloma Von Broadley is dreaming of a move. 
If things turn out the way she hopes, the 30-year-old Berkeley resident will soon relocate to San Francisco. “I’m 
craving the city,” she says. Von Broadley’s enthusiasm about taking up residence on the other side of the bridge isn’t unusual, except for one key detail: She’s a budding fashion designer, and choosing San Francisco over NYC or LA is a big career gamble.

Meat, Metal and the Mission: Salty Sustenance and Style Merge

If you’re one to appreciate shopping with a side of charcuterie (or fashion with a food cart tie-in), keep reading. Salty sustenance and style will merge on Thursday night, when The Butcher’s Daughter (a.k.a. Julie Schaller of New York’s Schaller & Weber lineage) debuts her new German meat sampling service for parties and events at Mission boutique Mira Mira. A trunk show featuring L.A.-based designer Suzy Lequeux’s rock chic Rossmore jewelry line and the shop’s first-ever sale only make the evening even, uh, meatier.

What’s the Deal: Harbinger Co., Colleen Mauer, Gap + More

What's your deal? Here are ours:

Harbinger Co.: In honor of Mother’s Day, save 20 percent on this local line of geometrically-inclined silver, gold and bamboo jewelry when you enter the code MERCI at checkout. Promotion runs through May 28.

J. Fein Designs: Through May 1, Wooden rings embellished with vintage findings, flowers and sparkly baubles are 30 percent off with the code MOTHER at checkout.

Kyler Jewelry by Joy O: Like this local designer’s Facebook page for 25 percent off online purchases with the discount code EARTHLOVE and free shipping when you spend $98 or more and use the code WELIKEYOU2.

This Week's Best Fashion Events: Refinery29 Shop Crawl, The Capsule Design Festival, Benny Gold Grand Opening

Anyone who’s ever yearned for yet more San Francisco fashion happenings, your prayers have been answered. Along with tomorrow night’s annual Discarded to Divine event, the days ahead promise a slew of other opportunities just waiting to sweet talk your sartorial side. Read on for chances to shop, take in the latest from local designer, view new collections from local labels, celebrate shop openings and score some deals while you’re at it.

Read on for the 10 local fashion events you won’t want to miss:


Wear New Rubbers, Help San Francisco Parks

Fashion for a good cause is even better when it’s a) practical and b) gives us the opportunity to use rubber in a headline. But on to the point. You’ve probably seen the Tretorn Wellie Wagon in one of its many stops throughout the City this spring, and you may have even picked up a new pair of rainboots or canvas sneakers from the 120-year-old Swedish footwear brand’s mobile retail unit.

 In honor of Earth Month and the Wellie Wagon’s last week in San Francisco, Tretorn is upping the ante with 25 percent off all purchases and donating $10 from every pair of newly-available white Skerry boots it sells through May 1 to the San Francisco Neighborhood Parks Council.   

What’s the Deal: Yes To, Sequoia Beauty, Saks Fifth Avenue + More

This month, the Earth comes first. Shopping might just be a close second, especially when you can snag a deal.

Yes To: In honor of Earth Day, save 25 percent on online purchases made via the web site of this San Francisco company, known for earth-friendly, paraben-free skin and body products and initiatives like the Seed Fund, supporting gardens in schools. Just enter the code EARTH at checkout to get the discount.

Residents Apparel Gallery (R.A.G.): The Hayes Valley shop has several sales happening at the moment, including 20 percent off all Kayo Anime clothing, Gangs of San Francisco shirts and FluffyCo hoodies. You can also print or mention the coupon at the bottom of this page for 15 percent off regularly priced merchandise through May 31 (excludes purchases made during Capsule fair).

Gilt City: Among many other notable deals on the sale site this week are several style-minded specials that deserve mention, including 50 percent off at local hat label Goorin Bros., 50 percent off and a Champagne toast event at Cow Hollow’s Conifer boutique and a chance to meet Giambattista Valli during an upcoming appearance in San Francisco that coincides with the 30th San Francisco Ballet Auxiliary Fashion Show.

Six Stylish Ways to Celebrate Earth Day in San Francisco

While, yes, we’re well aware that every day is Earth Day, this week brings the official day and, with it, plenty of ways to celebrate cleaner, greener and more sustainable style.

Here are six:

Readers’ Choice: Land Your Favorite Discarded to Divine Designer in 7x7

Last week we launched a reader’s choice contest that will land one designer from this year’s Discarded to Divine fashion showcase in a feature in an upcoming issue of 7x7.

This week, as the contest continues, we bring you background on six designers and design teams vying for the prize. Be sure to vote and check out their creations for this annual fundraiser, which challenges established and emerging designers to transform discarded clothing and textiles into one-of-a-kind apparel, accessories and items for the home in support of St. Vincent de Paul Society of San Francisco and its programs fighting poverty, homelessness and domestic violence.

What’s the Deal: Seedstore, LaBelle Day Spa, Tobi.com + More

After a week that's been oh-so-taxing, here are some deals for your weekend relaxing.

Seedstore: During the Inner Richmond shop’s Eggs + OJ event on Sunday, shoppers will find 20 percent off all spring merchandise alongside egg-decorating and mimosas.

Gilt City: From this destination for deals come several chances to beautify on the cheap this week, including serious discounts on a 90-minute anti-aging facial and detoxifying full body scrub experience from LaBelle Day Spa, hair and makeup services at Alchemy Salon and entry to an exclusive grooming and pampering event on the horizon at The Barber Lounge. You’ll find the details on each offer here.

A Night of Fashion & Music with Carolina Herrera

Here’s some news that we dare say will be music to San Francisco fashion lovers’ ears: Carolina Herrera will be in town next week at Davies Symphony Hall for a fashion show featuring her Fall 2011 collection.

If it sounds like an unusual event for the Symphony (or San Francisco, for that matter), that’s because it is.

Daily Newsletters

Essential SF knowledge in your inbox

Sign up for our email newsletters to keep up on events, restaurants and SF haps.

Subscribe to 7x7
Renew
Give a Gift
FAQ's

Guides

The Big To-Do: 100 Things to Do In SF Before You Die

The Big Eat 2011: 100 Things to Try Before You Die

Pole Position: Our Subjective Guide to SF's Strip Clubs

Four Awesome Northern California Hot Springs

Refreshingly Unhip: SF's Old-School Pastrami Sandwiches

The 7 Best Carne Asada Burritos in San Francisco

The 10 Best Dishes Under $10 in Bernal Heights

The 10 Best Dishes Under $10 in the Lower Haight

The 10 Best Lunches in Union Square Under $10

The Path To Ramen Enlightenment

Secret Recipes: How to Make Some of the City's Best Dishes

Drink Up: SF's "Cocktail Movement" Bars

8 Solid First Date Ideas

Where to Learn An Instrument in SF

7 Local Musicians to Watch in 2011

The Best Wine Shops, Neighborhood by Neighborhood

The 7 Best San Francisco Albums of 2010

Refreshingly Unhip: The Best Glazed Dougnuts in SF

Tea: Our 7 Favorite Spots to Drink & Buy

Fireside Buzz: 7 Bars That'll Warm You Up

Beer Tasting Road Trip Itinerary of Sonoma & Mendocino Counties

Six Great Boots for Fall in San Francisco

Get A Room: Bars That Rent Private Spaces

The Best Phone Apps for the Food-Obsessed

9 Great San Francisco Football Bars

The Best Bowls of Soup (That Aren't Pho or Ramen) In SF

The 10 Best Burgers in San Francisco

Expert Advice on Parking in The City

Sonoma v. Napa: Which Does it Better?

Biking for Beginners: Routes to Take and Avoid

5 Ways to Get the Wine You Want in Restaurants

San Francisco's Best Dance Classes: 9 Places to Bust A Move

The Big Eat 2010: 100 Things to Try Before You Die

The Big Sweet 2010: 50 Treats to Try Before You Die