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Neal Gorenflo

Living the Shareable Life in SF: A Personal Experiment

Living the Shareable Life in SF: A Personal Experiment

September 17, 2010. At a monthly gathering of 50 executives, I listened to a one-minute piece of advice from each about Shareable, the nonprofit online magazine I cofounded a year earlier. We believe that sharing our resources is more fulfilling than our outdated earn-and-spend MO and that sharing can address issues like poverty and global warming. Due in part to the recession, a wave of sharing platforms have cropped up, making it possible to create an entire lifestyle based on sharing cars, housing, nannies—even money. In that meeting of the minds, one message broke through: If I want to lead a movement toward a new sharing economy, I need to show the world how I, myself, share in everyday life.

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