The proposed project was a big one for San Francisco to be sure—one that promised to increase commerce and tourism dramatically. And there were many a righteous citizen dead set against it. Building the project, one Katharine Fullerton Gerould declared in Harper’s Magazine, was the kind of gesture that should be reserved for those business-obsessed Los Angelenos. Any true San Franciscan concerned with the city’s “uniqueness,” she crowed, should be opposed. The year was 1924, and the project—you are probably way ahead of me here—was the Golden Gate Bridge.
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