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Photos: Loft San Francisco's Fantastic Sale Day at Embarcadero Center

On January 26, San Francisco's savvy shoppers convened at the Embarcadero Center's Loft store for an extraordinary shopping experience.

Guests enjoyed fantastic wine from Napa Valley's Flora Springs Winery, icy Stella Artois, and delicious hors d'oeuvres from San Francisco's award-winning Osha Thai's catering menu—all while receiving 30% discounts off all fashions while grooving to awesome tunes from DJ Von.

Loft San Francisco is located at 4 Embarcadero Center.

Photos: 7x7's Piggies 2012: Celebrating the Best Restaurants in San Francisco

On January 23rd, 7x7 welcomed some of San Francisco's most beloved and prominent restaurant and beverage industry leaders to the gorgeous Julia Morgan Ballroom, to celebrate our readers' choices for their best restaurants of the year—the Piggies! This time, 7x7 also bestowed the porcine awards to our editors' choices for the best new restaurants in San Francisco, which all opened in 2011: Boxing Room, Locanda, Nojo, and Park Tavern.

You're Invited: Masters of Venice: A Masked Ball at the de Young Museum

The centuries-old tradition of a masquerade ball may have begun in France, but it was in Italy—particularly in Venice—where it ripened into the elaborate, intriguing and titillating amusement we've come to know through art, literature, film and theatre. Our friends at Artpoint and the de Young Museum invite you to a fabulous black-tie mascherata to bid farewell to one of their more popular exhibits, Masters of Venice: Paintings of Passion and Power, a stunning collection on loan from the Kunsthistorisches Museum in Vienna.

Photos: 7x7's VIP Reception for New Executive Editor Chloe Harris Frankeny at Parallel 37 in the Ritz-Carlton

On January 18th, San Francisco's elite business leaders were invited to the Ritz-Carlton San Francisco's beautiful new lounge and restaurant, Parallel 37, to meet 7x7's new executive editor, Chloe Harris Frankeny.

Chloe's strong fashion background and editorial vision were on full display as she announced a major redesign of 7x7's magazine, which will launch in March 2012 with the annual Spring Fashion Issue. Guests garnered face-time with Chloe to explore ways to collaborate throughout the year.

Enter to win: SF Ballet Wants to Makeover Your Thursdays

Vanessa Zahorian and Vitor Luiz in Tomasson's Trio. (© Erik Tomasson)

Our friends at the fantastic San Francisco Ballet want to make your Thursday the new Friday! Thrill to a wide range of spectacular dance with specially-priced premium seats, plus an awesome post-performance cocktail reception where you can meet some of the City's premier artists—all for less than the cost of an evening out on the town.

Enter to win: 7x7 and St-Germain's Valentine to You—Dinner, Drinks and Dreamtime

There are some of us in the dating trenches who dread Valentines Day, with the attendant hearts and flowers, candy and Cupids—it can all feel just a little much for the unattached among us, and we find ourselves seeking the camaraderie of our fellow singletons, sharing war stories, and keeping our spirits up. It's in that vein that we partner with St-Germain, Chambers Eat+Drink, and Hotel Vitale to present a special evening in the City celebrating one of the most reliable and rewarding kinds of love: the kind shared with friends.

Photos: 7x7 and Pacific Gas & Electric's Awards Ceremony for San Francisco's Favorite Charities 2011

The holiday season got significantly warmer on December 12th, when 7x7 and PG&E culminated the second annual search for San Francisco's most beloved nonprofit organizations with a lovely reception at the Four Seasons Hotel.

Photos: Alain Mikli Opens San Francisco Eyewear Boutique

On December 8th, famed designer Alain Mikli visited San Francisco to launch his eponymous boutique (73 Geary St.), the first on the West Coast. Fashionable guests welcomed Mikli with drinks and bites, and explored the new space nearby Union Square.


Photos: Ashleigh Reddy |

Photos: Hendrick's Enchanted Forest of Curiosities in San Francisco

The Bay Area's gin fanatics were treated to an early holiday gift when Hendrick's Gin partnered with 7x7 to present the San Francisco edition of their Enchanted Forest of Curiosities. A multi-level raw space in SoMa was magically transformed into one of the most intriguing culturescapes of the season, captivating the city's impassioned gin-erati.

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