Folks have been known to do some wacky and outrageous things while bar-hopping in San Francisco, but wearing clothing more suitable for the ski slopes?
That's what Heavenly is asking skiers and snowboarders to do the next three Fridays (Feb. 10, 17 and 24). As a reward, a lucky quartet will win an all-expenses weekend at the South Lake Tahoe resort each evening.
"We're trying to re-emphasize our brand position," said Heavenly spokesperson Russ Pecoraro, "that we're the only (Tahoe) resort that can offer high-octane nightlife similar to what you can find in San Francisco."
In order to qualify for the getaway -- which includes transportation to South Lake, two nights at the MontBleu Resort Casino and Spa, lift tickets at Heavenly for Saturday and Sunday, lessons, equipment if needed, a mountain tour and $450 per person for food and beverage (!!!) -- you and your three best buds need to dress in your finest ski or snowboard garb, hang out at your favorite watering hole on the three aforementioned Fridays, and Tweet a photo of your gang to @Hwy2Heavenly.
The group that is determined the most ski- or snowboard-ready will be picked up by Heavenly's limousine and shuttled up to Tahoe (you must be packed and ready to leave immediately!).
The limo also will be cruising the City the Thursday before each giveaway day, acting as a kind of designated driver. In order to catch a free ride home or to the next tavern simply Tweet @Hwy2Heavenly.